Rent or Own Your Expertise

Stardom Books

You can either rent your expertise or own it.

When you rent your expertise, you’re leveraging someone else’s platform by posting on LinkedIn, Facebook, Instagram, or YouTube. It’s attractive, and why not?

Renting helps you start quickly:

It puts you in front of millions of potential followers or customers.
You can build a massive reputation on rented land.

You’re subject to the unpredictability, policy changes, and whims of someone else’s platform.

Your hard work can vanish in a blink.

Rent Your Expertise | Consider these

YouTube could demonetize your channel for no clear reason.
LinkedIn might shut down your profile because of a complaint.
Your popular course on a learning platform could be taken down due to policy change.

I had a taste of this in 2009 when a Google algorithm update penalized my high-performing blog. Overnight, the traffic plummeted, and all the efforts I had put into it over the last 18 months felt wasted.

Own Your Expertise

So, how do you safeguard your reputation and influence from such precarious situations?

Own your expertise.
Write your own book.

A book is your platform, your land. It’s your message, delivered to your audience without interference from algorithms or platforms

Here’s how it works:

People read your book.
Get value from your content and begin to trust you.
Seek you out for more insights, guidance, and solutions.
They become your loyal followers or clients.

There’s no middle man. No algorithm prevents them from receiving your message. Your book stands firm as your intellectual property, IMMUNE to the ever-changing digital world.

And, Yes, you OWN it.

Does this mean you should abandon all other platforms?

Certainly not.

Platforms like Facebook, YouTube, and LinkedIn provide immense benefits. Use them as extensions of your book, your core platform.

For Example:

Use Facebook Ads to promote your book.

Leverage your LinkedIn profile to share excerpts from your book.

These platforms are excellent sources for driving readers to your book, But always ensure none of them outweigh the significance of your book.

Own your expertise. Own your communication.

Anything less risks your intellectual property being subject to external controls.

Write your own book.

Be the captain of your ship.