Lana Reid Waters

Lana Reid Waters is a business strategist, consultant, and certified business, executive, and life coach who helps small business owners and entrepreneurs unlock their potential and achieve sustainable growth. She founded Waters Edge Development Group in May 2008, following more than two decades of experience in the financial services and IT industries.

Her diverse background spans training, operations, sales, customer service, project management, and high-profile assignments, giving her a comprehensive understanding of business challenges and opportunities. Known for her ability to identify untapped potential in people and organizations, Lana helps clients navigate complexity, improve performance, and turn struggling businesses into profitable ventures.

A passionate real estate enthusiast, Lana has personally purchased, renovated, and sold more than a dozen properties, bringing the same vision and transformation mindset to business development. She also founded Waters Business Growth Academy and created Business and Marketing Boot-camp and the Explode Your Revenue – Expand Your Reach seminar. Through coaching, strategic consulting, webinars, and mastermind programs, Lana empowers entrepreneurs to strengthen their businesses, increase profitability, and achieve lasting success.