Published author · Stardom Books
Co-founder and Managing Director, Neurosensum
The record
Mahesh Agarwal is the Co-founder and Managing Director of Neurosensum, a neuroscience-based market research company. With an MBA, a background in Behavioural Economics, and over 30 years of experience, he combines traditional market research with neuroscience to understand how consumers make decisions.
Driven by his curiosity about the human brain, Mahesh ventured into Consumer Neuroscience, developing innovative frameworks and tools to uncover subconscious consumer behaviour and improve marketing effectiveness. He has presented his insights at prestigious global platforms, including ESOMAR, and advocates integrating neuroscience into mainstream marketing.
Originally from India and now based in Jakarta, Mahesh enjoys exploring Indonesia’s hidden gems through road trips with his wife, Kanchana, and friends.
“It has been a pleasure working with Stardom Books. The team was professional at every step, from editing and publishing to marketing, and patient while I wrote and rewrote my book.”
Mahesh Agarwal · From TestimonialPublished work
Title listing in preparation.
In their own words
“It has been a pleasure working with Stardom Books. The team was professional at every step, from editing and publishing to marketing, and patient while I wrote and rewrote my book. I gladly recommend them to new authors.”
A short conversation, recorded after the book was in their hands: why they wrote it, how the process went, and what has changed since.
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