Where to buy
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What is inside
Desperate Marketers pulls back the curtain on the online marketing, Internet marketing, and SEO industry. Drawing on more than a decade of experience, Raam Anand examines the gap between what marketers promise and what actually delivers sustainable results. The book explores how hype is created around supposedly revolutionary strategies, tools, and marketing “secrets,” and how outdated or ineffective techniques can continue to be sold to unsuspecting businesses. It looks at the practices of marketing consultants, agencies, and service providers that may prioritise persuasive claims over meaningful outcomes.
Rather than focusing only on what is wrong with the industry, the book aims to help readers recognise warning signs, question marketing claims, and distinguish between hype and practical approaches. It encourages businesses to move away from dependence on questionable SEO and marketing tactics and instead consider more stable, independent, and ethical ways to strengthen their online presence. At its core, the book is about developing greater awareness before investing in digital marketing and making informed choices that support long-term visibility, credibility, and growth.
This book is for entrepreneurs, business owners, marketers, consultants, professionals, and decision-makers who invest in SEO, digital marketing, or online visibility.
It is particularly relevant to readers who want to better evaluate marketing agencies and strategies, avoid ineffective or unethical practices, and make more informed decisions about building a credible and sustainable presence online.
Excerpt
From “Introduction”
Search Engine Optimization or SEO, as it is called is DEAD. That’s a bold statement and I’m going to prove this to you by sharing the proof with you in this book. And, SEO is just one part of the overall Internet marketing system. There are dozens of popular strategies that have become totally obsolete today, due to technological breakthroughs. What makes these strategies unethical is the fact that marketing consultants, companies and agencies, trying to ‘sell’ these ‘dead rats’ to unsuspecting customers, in the name of internet marketing services and promising them great results. Before I present you with ideas, proof, problems and solutions, here are the outcomes that you can expect from this book.
Pulling back the curtains.
Busting deep-rooted myths.
Finding solutions.
In this book, I’ll be pulling back the curtains in the online marketing (also called as Internet marketing or SEO industry) so that you can clearly see what’s happening, what’s working and what’s not. I will be busting some of the deep-rooted myths in the online marketing or “SEO” world to help you understand why I consider SEO as dead. I will also show you how unscrupulous marketers and marketing companies are still using stale technology to take their clients for a royal ride.
And, this book is not just about the problems. It will also provide you the solutions to these pressing problems. This is a huge industry and every day, hundreds of thousands of people are being victimized by unethical marketing practices. This book will lay it out in front of you, help you identify unethical marketing practices and steer you away to finding other effective solution for achieving your results.This is not about achieving better search engine rankings or getting your keywords to the top. In fact, Google has just recently discontinued their keyword-tool, software that many SEO-Companies used to dig out keywords or phrases that people searched on Google.
This is all about finding new ways to achieve STARDOM in your industry, without getting victimized by unethical SEO or marketing perpetrators.
Hype, as it is known in Internet marketing parlance, is an idea that is all about a strategy or a technique that’s made to appear huge and larger than life, by unscrupulous marketers. They call it the next big secret and start selling their ‘secret’ sauce to unsuspecting customers. I’d consider this work as fulfilling, if it helps you understand how to identify hype from reality and staying away from unethical marketing. I would consider this work as worthwhile if it helps you achieve stardom in your chosen niche.
About the author
Founder & Chief Editor, Stardom Group · Bangalore, India
Raam Anand is Founder, Chief Editor and Publisher of Stardom Books. He has guided 260+ leaders to become internationally published authors and created The Authority Forum and Authority Quotient for senior leaders.
Published by Stardom Books — written from the author’s own words, in the author’s name. Browse the catalogue
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