Where to buy
Carried by Amazon in every market, Barnes & Noble, Walmart, Waterstones, Booktopia, Kinokuniya, Flipkart, Google Books, Apple Books and Kobo. Printed on demand close to wherever it is ordered.
Listed with the worldwide trade network, so any bookstore or library can order it. Ask for it by ISBN: 978-1733211628 (paperback).
What is inside
The Anexas Story by Amitabh Saxena traces the journey of building Anexas through uncertainty, experimentation, persistence, and practical problem-solving. Told with humour and a strong storytelling voice, the book looks beyond polished success stories to explore what entrepreneurship can actually feel like while it is happening.
The narrative follows Amitabh’s transition from a corporate career into entrepreneurship and the challenges of creating, developing, and growing a business. Rather than presenting entrepreneurship as a set of complicated theories, the book focuses on making problems simpler, identifying workable solutions, and continuing to move forward when circumstances become difficult.
Through personal experiences, business situations, setbacks, observations, and lessons gathered along the way, Amitabh shares insights into resilience, decision-making, building a company, and learning through action. The stories are accompanied by practical nuggets that highlight the thinking and habits that helped shape the Anexas journey.
At its heart, the book is both an entrepreneurial story and a business fable about refusing to give up, learning from experience, and finding practical ways to turn an idea into an organisation.
The Anexas Story is for aspiring entrepreneurs, founders, business owners, professionals considering entrepreneurship, and readers curious about what it takes to build a business from the ground up. It may particularly appeal to readers who prefer practical lessons, real experiences, and humour over conventional business theory, and who want an accessible perspective on the realities of entrepreneurship.
Excerpt
From “Introduction”
A ZEE BUSINESS TV SHOW
This is a story I choose to tell first. It is a gawky star-struck boy’s story. I did not expect it to happen. But I always wanted something like this to happen as I could then be eloquent and show off my skills at oratory and possibly, even my poetry repertoire.
It is about an actor who could do a decent copy of another great actor. The great actor has a baritone that is much loved and I could pride myself in doing the baritone and ape him. Him being Amitabh Bachchan. The actor who could do a decent copy was Shekhar Suman, a popular TV actor and show host. And, I was called to his show.
No, seriously, it was me who was called. I did not go and stand outside his vanity van and shout out his name and stamp my feet.
I was called. Called to be interviewed by him for a Zee Business TV Show where they telecast the success stories of professionals who had achieved something different against odds to succeed in their chosen professions or businesses.
So, there I was. I took my family along, so that they could also see it live. Our stay arrangements were made in a hotel on the beach very near to the Kandivli studio where the interview was to be shot. To deliver a good performance, I even prepared myself by running on the beach with my son, as they say that speed running gifts you speed thinking.
I was expected to answer the questions on the show impromptu, you know!
And I also practiced the baritone voice of ‘one and only one’- the Big B, just in case I got an opportunity to display it on the show! I had real fun practicing it in my hotel room. Not sure if my wife and children did too!
Then, the next day I have Shekhar Suman and me on his set.
“I have been a great fan of yours since the times of ‘Movers and Shakers’,” I speak up when I see Shekhar Suman coming out of his vanity van.
Not a very bright thing to say I know. In fact, quite dumb of me as I look back. But hey, before you start to snigger...I was and still am, a small-town boy, star-struck to a fault.
As the producers and directors explain do’s and don’ts of a business TV show to me, I hear only half of their instructions, as I am more anxious but excited about what I have to share with the live audience.
I am invited to a beautifully designed set and there I sit down on a couch, which Shekhar Suman occupies at the other end. I am told that Shekhar would like to have an informal chat with me before they roll the camera into action. The first question he shoots at me is, “Well Amitabh, tell me exactly what do you do!”...
About the author
Founder, Anexas · Melbourne, Australia
Amitabh Saxena is Founder of Anexas, a global consulting company. A chemical engineer and MBA from JBIMS, he has 30 years of experience and has helped 500+ multinationals improve processes and performance.
Published by Stardom Books — written from the author’s own words, in the author’s name. Browse the catalogue
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